A brand is much more than just a logo. We define a brand as the  

unified voice and tone of your company’s presence across all media

...experiential, environmental, print, broadcast, digital...

that identifies what you do and sets you apart from competitors.

For brand-new ventures, the logo may be a good jumping-off point to begin developing a visual style. For established entities, we research where the strengths and weaknesses may lie in past and present practices in order to create future goals. We always research the industry as a whole to avoid echoing competitors.